Easily create different effective banner formats for Digital Out-of-Home advertising campaigns

Do you want to find new ways to interactively promote your business? Pay attention to external DOOH advertising formats in BannerBoo! Advertising on digital screens is a new way to attract the attention of the target audience

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Digital outdoor advertising (DOOH): how to create it?

Looking for a way to promote your business interactively? Pay attention to outdoor DOOH advertising. Digital screens exist in the real world, separate from gadgets and social networks, so outdoor advertising is a new way to capture the attention of many consumers.

Outdoor advertising (OOH) shows high engagement results for brands and companies. And the digital component gives the advertising channel almost superpowers: to be where the audience often spends their time, to display relevant ads and to process engagement indicators in real time. Digital out-of-home (DOOH) primarily works on OOH with the help of AdTech - geolocation, tracking, retargeting, personalization, attribution, and measurement.

Want to create an effective outdoor advertising ad? You're in the right place! Introducing the professional team of BannerBoo service, which has developed a simple and convenient service for creating any design. Moreover, it has created 12,000+ ready-made HD templates, which can easily be adapted to business needs and launched in DOOH digital advertising networks.

Power of DOOH

To fully understand the power of DOOH, analyze the following statistical data (according to info.vistarmedia.com):

98% of consumers have seen at least one DOOH format in the last 30 days;

84% of consumers remember exactly which advertisement they saw on DOOH;

55% of Generation Z stated that they remembered the advertisement, while older generations (Millennials - 46%, Boomers - 26%) have a lower level of retention.

And now, to the advantages of the DOOH advertising format:

Profitability, dynamism and flexibility

On digital displays, you can alternate the display of ads, within one place or banner, which optimizes revenue for the media division owner and helps marketers save costs for creating advertising materials. One media block is viewed by several audiences at the same time, so the business gets a multiplier effect of views.

Synergy of offline activity with online component

DOOH can take any form. For example, kiosks with advertising displays are installed on the side of roads, which are not only connected to the internet, they also serve as free public Wi-Fi access points. More opportunities to connect DOOH to mobile devices are emerging, of course, with dynamic display.

More accurate indicators and measurements

Most DOOH platforms provide analytics on the effectiveness of advertising by: goal, location of advertisement display, playback time for each announcement, total costs, etc. If compared to a conventional billboard, DOOH provides more details and information.

Use of high-quality multimedia

Create a powerful combination of local advertising and impulsive buying behavior. High-quality image, thoughtful message, quick and non-intrusive communication with advertising in a convenient place. With DOOH, you create something more than just advertising. It's a real story.

High investment profitability

Digital has many more opportunities (than traditional formats), which, combined with low development costs and the ability to achieve high efficiency, transforms DOOH into a desired advertising channel for most businesses. This leads to significantly higher return on investment (ROI).

Resistance to the influence of the environment

All modern digital displays are weather-resistant, and advertising can be played all year round. Of course, screens can suffer from vandalism, but built-in security cameras and alarms will help solve this problem.

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How to create DOOH advertising

With BannerBoo, you can easily create an advertisement that will stand out among competitors and will definitely be noticed by the target audience. But first, several factors need to be taken into account: audience representatives, content and the purpose of creating the campaign.

What should be considered in creating DOOH advertising?

Advice from the BannerBoo team:

Technical specifications

Media buyer will provide you with the necessary information that needs to be considered when creating visual creative. Thus, the advertisement will be placed and framed as efficiently as possible.

Balance of contrast and color

To keep people's attention on advertising, use only optimal colors and color schemes. But don't forget: contrast is needed for visibility and emphasis.

KISS method

Keep it simple: we take the basic structure of the content (headline, subheadline, and call to action) and limit the number of words to 8 – that's it! Effective advertising is ready to launch.

Typography rules

Certain fonts translate poorly into digital formats (for example, italic), especially if it is too thin.

Clear call to action (CTA)

URL addresses, hashtags, or the message "come visit us in the store" - this is a good call to action, but only if it is understandable to potential customers. Experiment with CTA.

Image

Only own or licensed, without watermarks or pixelated graphics.

Context and relevance matter

The advertisement has to fit into the real-world context. Keep these factors in mind when planning the display of ads: time of day, traffic, location, and weather can enhance the audience's interaction with the advertisement.

Interactivity

QR codes, augmented or virtual reality can undoubtedly enhance the level of user interaction. Remember that DOOH is a different environment, so take advantage of this technology!

Find the perfect design for your digital billboard advertising campaign.

Choose advertising templates created by a professional team of designers for your business.

Fast way to launch an advertising campaign

No need to waste time writing technical specifications, creating references, and communicating with designers. Simply choose from 12,000+ ready-made templates and adapt them to your needs. The editor has broad capabilities for adjusting texts, fonts, and colors.
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A wide selection of designs created by our team of experts

Select the most suitable one from a range of creative templates for digital advertising billboards, created by the team of professional designers at BannerBoo. Thanks to proven techniques and years of experience, the advertisement will definitely immediately attract attention and stand out among competitors.
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Ready-made templates for your campaign

No need to spend more time on design creation! Ready-made BannerBoo templates will help you create a creative HD advertisement in just a few minutes and clicks. Quickly and easily place a digital advertising billboard that fully complies with technical specifications and fits with the marketing strategy for business development.
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Examples of digital DOOH advertising

Get inspired by examples of digital advertising to create your unique design for brand promotion. Be where your target audience is: bus stops, shopping and office centers, railway stations, airports, shops and any other spaces.

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Ready-made templates that will help showcase creativity and attract attention to your company.

We have created 30+ template categories for various businesses, adapted them to the needs and requests of industries, and offer each business to use them in their marketing activities. By the way, it's free!

Fashion Frenzy Unbeatable Deals — Fashion Sale

Black Friday — Up To 60% Off On Sport Items

Love Is In The Air And Our Valentine's Day Deals Are Too — Valentine's Day

Build Better Future #3 Vote For A Jenie Ravioni — Midterm Election Day

Circling Perfection Price Reflection — Jewelry Sale

Black Friday Screaming Sale — Up To 80% Off

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Developed specifically for the DOOH advertising network.

BannerBoo templates are designed for successful interaction with all types of DOOH displays, so you can be sure that your advertising campaign will look perfect in any placement locations!

Easy to use

Convenient, simple, intuitively understandable. All changes happen literally with one click. You can download the template for free, saving resources and advertising budgets for business.

High quality and professional images

We have created a whole collection of stock images that you might need when developing an advertising announcement. High quality, professional design, effective texts and thoughtful animation - all this is in the BannerBoo templates.

Fast and easy download on the network

You need to register once and that's it: a convenient online constructor for various banners is always at hand. You will need a little experience and creating advertising campaigns will take no more than 10-15 minutes, and the result will definitely impress the target audience.

Verified templates, developed by design experts

Each of the free advertising templates is created by professional designers at BannerBoo. We have accumulated experience in successfully developing thousands of advertising campaigns for our clients and have chosen only effective combinations.

Unique and exclusive design for your brand

Each template can be transformed into a unique and personalized advertisement. Add exclusivity (we'll tell you how) and turn a ready-made template into an effective advertising tool. BannerBoo has a full set of tools for this.

Without a license, forever

Every ready-made design that you have created from templates remains in your personal profile and you can use it as long as you want. No licenses or payments. Forever.

Create an effective DOOH advertisement in 4 simple steps

1

Select a template

At BannerBoo, we've created over 12,000 ready-made advertising announcements, distributed across various business industries, so you can choose the perfect design for your marketing task.
2

Adapt the design

We have a full set of tools to turn a template into an effective unique advertisement. Add your own images, brand logo, necessary text, animation and turn a static layout into an interactive and exciting one.
3

Change the sizes

Every DOOH advertising network has its own specification. You can frame, crop, or scale a ready-made design to the required size. The advertisement is stored in a personal profile and is available at any time.
4

Export your advertisement

The ready design can be easily downloaded to your gadget for transfer to the advertising network, or for downloading into a program file. You can choose any necessary format that best suits your marketing strategy.

Flexible and vertical creative templates

Vertical formats are considered some of the most demanding for design creation. You need to work around a not quite "correct" advertising area, place a separate image format and think through the text so that it can be read from any point. This is a star task.

But not for the BannerBoo team, which has prepared 12,000+ ready-made templates in more than 30 business industry categories. Choose your format and personalize the ready design in just a few minutes.

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Frequently asked questions about DOOH advertising

What is digital outdoor advertising?

DOOH (Digital Out-of-Home) - is a combination of offline advertising (OOH) with digital capabilities. These are digital screens for broadcasting content in elevators, airports, train stations, shopping malls, on the street, etc.

Which outdoor advertising is the most effective?

There is no definitive answer to the question: which advertising format is the most effective. Everything, as always, depends on the target audience, its needs and expectations, advertising capabilities and marketing budgets. You need to test and analyze the results to get relevant efficiency data.

What makes DOOH advertising successful?

Effective advertising is one that meets the needs and requests of the target audience. Also, the placement location is critically important, because it is worth showing advertising where there is good traffic of potential customers.
Also, check for the presence of:

visual brand identity (logo, corporate colors, graphic elements, etc.);
clear proposal (what and to whom you offer, how to use, what you need to know);
stylish and modern graphic elements;
interactive features and animations.

What is the difference between outdoor and digital advertising?

Outdoor advertising - more static advertising tools: posters, billboards, advertising shields, city lights, etc. Digital advertising involves multimedia screens that broadcast real-time advertising announcements from brands.

What is Programmatic DOOH?

Programmatic DOOH is an advertising technology that automates the purchasing process at the right time and in the right place among those companies that offer placements.

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